Your Long-Term Social Media Marketing Partner
Organic Growth
Grow your audience organically.
Convert 👀 To Loyal Fans And Customers
Sure, we track likes and views. But it’s shares and engagement that lead to real conversions. And that’s why we attract the most tuned in audience members.
Data-driven
We start every project with competitor analysis, trend-analysis, and build out a map of topics around your brand.
We back it up with a solid SEO strategy to match what your fans and customers are looking for.
Brands using social media as a marketing tool in 2024
The amount of videos watched on TikTok every minute
Content Strategy
We work with a set strategy, implemented iteratively and constantly updated. Growing an audience and your brand’s revenue.
Content Creation
Multi-channel
Why post single-use videos to a single channel? We tactically repurpose and distribute your content to all platforms.
5 Reasons Why Your Brand Needs Strategic Video Content Marketing
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Move Beyond Single-Use Videos
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Post Frequently
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The Algorithm works 24/7
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Grow Your Market Share
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Turn Your Social Media Into A Growth Machine
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Investing in a video that’s only going to be seen once on a single platform, hoping it will go viral, is as much of a gamble as putting everything on red at the casino.
Our Approach to Content Creation and Distribution
Everything Starts With Data
High quality content is a very important in content marketing, but making your content Search Engine Optimised (SEO), it will naturally be shown to people who are more likely to be interested in your product. Not only this but it also makes it easier for people to find your content when they are searching for it.
First Quality, Then Quantity, Then Reverse
Keeping up the quality of content in a fast-paced environment like social media is hard when you don’t have a system in place. Our team is trained to keep high-quality input consistently in line with your brand values when distributing it over multiple channels. There’s no excuse to use weak pieces just to fill a quota.
Distributed to Multiple platforms
Research has found that in order for your content to convert an audience into clients, they need to consume 7 hours of your content, across 11 different digital touch points, and 4 different channels.
With this in mind, we treat each video as a long-term investment for your business. Everything we create is designed to add value now and over a longer period of time, steadily building your brand. We do not limit your content to one platform. We strategically repurpose the content for the intended platform and the way the audience wants to consume it, generating new touchpoints and channels.
Content as an ecosystem
With this multichannel approach, in combination with our data driven insights to topics and the highest quality content, your brand will benefit from a content ecosystem, where every item is interconnected. This holistic approach promotes natural, organic growth. Building trust with the audience and converts casual viewers into brand endorsers, sharing and growing the brand for you, simply because they enjoy your content.
We're There With you
✦ Make a quarterly plan
✦ Weekly updates & analytics
✦ Monthly 1-one-1 consulting
✦ Pivot our strategy based on market feedback
Frequently Asked Questions
Does content marketing really work?
Yes, content marketing works. Ithelps you share your message through videos and social media, which attracts more people to your business.
Why develop a content marketing strategy?
Developing a strategy helps make sure your efforts aren’t wasted. It guides you to create content that your customers will find useful and enjoyable.
How to improve content marketing?
You can improve by understanding what your audience likes, using what you learn to make better content, and always looking for new ways to share your message.
What is multichannel content marketing?
When you use many different ways to share your content, such as more than one social media channel, to reach more people across different places.
What is a content marketing ecosystem?
It’s a way of creating content that all connects and supports each other, like a natural ecosystem. Each piece of content helps the others perform better.
What is a portfolio approach to content?
It’s like thinking of your content as investments. Each piece should add value now and in the future, working together to grow your brand.
What is a topic map?
A topic cluster is a group of related content that focuses around a main topic. This links your videos and helps your them become more visible.